Project Summary

About the Web Optimization Project

The Web Optimization Project is the result of a collaboration between three areas of the University:

• Graduate Studies
• DELTA Center / SHSU Online
• Enrollment Management

The project was created to address the following goals:

• Establish a higher ranking for SHSU programs on search engines.
• Optimizing the SHSU collection of websites to drive enrollment, beginning with online and graduate programs.
• Eliminate process barriers for students who cannot physically come to campus or engage during traditional business hours.

Key Student Insights

• Students make decisions about schools based on what they find on the Web
• Online students expect total online modality - often driven by legitimate geographic, professional and family needs
• SHSU does not have an adequate presence on search engines such as Google
• It is generally difficult for a student who physically cannot come to campus or communicate during traditional business hours to navigate our processes from beginning to end.
• Overall, SHSU has a shortage of Web content writers to ensure timely, accurate and engaging content across our collection of websites.

Web Optimization Project

• Participants
• Project Taskforce
• Advisory Committee
• Links
• University Website Changes
• Website Template Change
• Project Summary
• Meeting Agendas
• Presentations
• Data