ACME 2022 Annual Conference


Association of Collegiate Marketing Educators
March 2-4, 2022

Welcome!

Welcome to the ACME 2022 Annual Conference! Our conference this year offers you a wide variety of events, including plenary sessions with distinguished speakers, research and teaching development sessions, a dedicated Student Track, the ACME AxcessCapon Teaching Innovation Competition, workshops, special sessions, our Annual Business Meeting and Awards Ceremony, networking with your ACME colleagues, our collegial ACME environment, and much more.

For those of you attending the conference face-to-face, welcome! Please join us in the hotel conference rooms as listed in the ACME 2022 Conference Program.

For those of you joining the conference virtually, welcome! Our ACME team has worked diligently on a virtual presentation option for those registered attendees who are unable to attend face-to-face in New Orleans. This conference landing page will allow virtual presenters and audience members to connect, via Zoom, with the on-ground ACME members in New Orleans.

Enjoy the conference!

The password to unlock the Zoom sessions has been emailed to each person registered for the conference. Conference sessions are open only to registered participants.

Daily Schedule

All times are in U.S. Central Daylight Savings Time (GMT – 5 hours)

  • 1:30 p.m. - 3:00 p.m. – Strategic Curriculum Design - Research Presentations - Marketing Education and Experiential Learning Track (Session 1A)

    Session Chair:
    Lilly Ye, Frostburg State University, Frostburg, Maryland

    • Marketing Metrics for Managers: A New, Fully Online Course for MBA Students
      Gopala “GG” Ganesh, University of North Texas, Denton, Texas
    • Which Colleges Can Offer a More Innovative Marketing Curriculum?
      Selcuk Ertekin, Brenau University, Gainesville, Georgia
      Linda Barton, Brenau University, Gainesville, Georgia
    • Whited Sepulchers: Religious Colleges in the United States
      Lynn Godwin, University of St. Thomas, Houston, Texas
      John Story, University of St. Thomas, Houston, Texas
  • 1:30 p.m. - 3:00 p.m. – Student Research - Research Presentations - Student Track (Session 1B)

    Session Chair:
    Robert Lloyd, Fort Hays State University, Hays, Kansas

    • A Qualitative Analysis of the Social Media Revolution on the Performance of Small Businesses
      Shelain Lewis, Morningside University, Sioux City, Iowa
    • Zoomed Out and Mentally Logged Off: The Impact of Virtual Fatigue During COVID-19 on College Students’ Co-curricular Experiences
      Clarisa Galindo, Sam Houston State University, Huntsville, Texas
      Renée Gravois, Sam Houston State University, Huntsville, Texas
      Meredith Conrey, Sam Houston State University, Huntsville, Texas
    • The Impact of Event Sustainability Using the Triple Bottom Line
      Zoë Cooper, Fort Hays State University, Hays, Kansas
      James Budge, Fort Hays State University, Hays, Kansas
      Robert Lloyd, Fort Hays State University, Hays, Kansas
      Thomas Lippert, Fort Hays State University, Hays, Kansas
    • Analysis of the Disconnect Between Generation Z Work Preferences and Traditional Work Model
      Jemar Lee, Morningside University, Sioux City, Iowa
  • 1:30 p.m. - 3:00 p.m. – Fashion Marketing and Merchandising - Research Presentations - Fashion Marketing and Merchandising Track (Session 1C)

    Session Chair:
    Sua Jeon, Texas Wesleyan University, Fort Worth, Texas

    • Systematic Review of Sustainable Packaging Solutions in the Apparel and Footwear Industry
      Iva Jestratijevic, University of North Texas, Denton, Texas
      Urška Vrabič-Brodnjak, University of Ljubljana, Slovenia
    • Transparency in the Fashion, Clothing, and Textile Industry
      Gabriella Wulff, University of Borås, Sverige, Sweden
      Iva Jestratijevic, University of North Texas, Denton, Texas
    • Understanding Consumers in Purchasing Clothes through Online Reviews
      Shaoqiong Zhao, State University of New York, Plattsburgh, New York
      Md Al-Emran, McNeese State University, Lake Charles, Louisiana
  • 1:30 p.m. - 3:00 p.m. – Understanding Consumers - Research Presentations - Consumer Behavior and Psychology Track (Session 1D)

    Session Chair:
    Irfan Ahmed, Sam Houston State University, Huntsville, Texas

    • The Buying Center Concept: A Bibliometric Analysis
      Irfan Ahmed, Sam Houston State University, Huntsville, Texas
      Vivekshankar Natarajan, Lamar University, Beaumont, Texas
      Sanjay Mehta, Sam Houston State University, Huntsville, Texas
      C. Ganeshkumar, Indian Institute of Plantation Management, Bengaluru, India
    • The Role of Cultural Dimensions in Flow Search Experience: Comparing Taiwanese and Mexican Online Consumers
      Kishwar Joonas, Prairie View A&M University, Prairie View, Texas
      Ahmed Mahfouz, Prairie View A&M University, Prairie View, Texas
      Wen-Hung Stephen Huang, National Taiwan Ocean University, Keelung City, Taiwan
      Diana Dávila Ruiz, Universidad Anahuac, Naucalpan de Juárez, Mexico
      Claudia Jaquelina Jackie González-Trujillo, Universidad de Monterrey, San Pedro Garza García, Mexico
    • Service Failures, Recovery Efforts, and Customer Satisfaction within the Amazon Corporation
      Andreas W. Stratemeyer, California State University-Fresno, Fresno, California
      Susan D. Geringer, California State University-Fresno, Fresno, California
      James Taylor, California State University-Fresno, Fresno, California
    • How Mindsets Influence the Effects of Valence of Online Reviews
      Dipanwita Bhattacharjee, Bond University, Queensland, Australia
      Mark Spence, Bond University, Queensland, Australia
  • 3:30 p.m. - 5:00 p.m. – Workshop on Confirmatory Factor Analysis using Structural Equation Modelling (AMOS) with Dr. Barry Babin - Workshop (Session 2A)

    Presenter:
    Barry J. Babin, University of Mississippi, University, Mississippi

    Session Chair:
    Sanjay S. Mehta, Sam Houston State University, Huntsville, Texas

    Join us for this hands-on workshop on Confirmatory Factor Analysis using Structural Equation Modelling. Workshop includes advanced topics such as a comparison of the Preacher and Hayes (more recently Hayes) apps with SEM, as well as the use of AMOS and R.

    Attendees should bring a laptop.

    *This workshop required advance registration, which is now closed.*

  • 3:30 p.m. - 5:00 p.m. – Student Research - Research Presentations - Student Track (Session 2B)

    Session Chair:
    Marilyn Eastman, Morningside University, Sioux City, Iowa

    • It's a New World: How Generation Z Views Investing and the Financial Markets
      Robin Thomala, Morningside University, Sioux City, Iowa
    • The Effects of Nike’s Social Justice Position on Consumer’s Brand Image and Purchasing Behavior
      Laia Badosa, Morningside University, Sioux City, Iowa
    • Consumer Perceptions of the Environmental Impact of the Fast Fashion Clothing Industry in Mexico and the USA
      Maria Nava, Morningside University, Sioux City, Iowa
    • Corporate Social Responsibility and its Influence on Marketing Activities and Outcomes
      James Budge, Fort Hays State University, Hays, Kansas
      Zoë Cooper, Fort Hays State University, Hays, Kansas
      Robert Lloyd, Fort Hays State University, Hays, Kansas
      Thomas Lippert, Fort Hays State University, Hays, Kansas
    • The Psychological Impact of Using Influencers as Brand Ambassadors
      Giuseppe Del Rio Broggi, Morningside University, Sioux City, Iowa
  • 3:30 p.m. - 5:00 p.m. – Why Bother with the Liberal Arts? - Panel Discussion - Marketing Education and Experiential Learning Track (Session 2C)

    Session Chair:
    Matthew Vollrath, Ohio Wesleyan University, Delaware, Ohio

      Panelists:
      Matthew Vollrath, Ohio Wesleyan University, Delaware, Ohio
      Dan Mertens, Jacksonville State University, Jacksonville, Alabama
      Robert Lloyd, Fort Hays State University, Hays, Kansas
      Marlon Ware, Azusa Pacific University, Azusa, California
      Daniel Thoman, PAE, George Mason University, Fairfax, Virginia

All times are in U.S. Central Daylight Savings Time (GMT – 5 hours)

  • 1:30 p.m. - 3:00 p.m. – Consumer Behavior and Psychology - Research Presentations - Consumer Behavior and Psychology Track (Session 5A)

    Session Chair:
    Gary Holmes, University of North Texas at Dallas, Dallas, Texas

    • Brand Loyalty for the Automotive Market
      Gary Holmes, University of North Texas at Dallas, Dallas, Texas
    • Using WOM to Overcome Consumer Aversion for Returned Products
      Ishani Banerji, Fort Lewis College, Durango, Colorado
    • How Having Access to Customer Information Influences Service Provider’s Service Disposition: A Test from Two Competing Theories
      Jing Chen, Texas A&M University-Kingsville, Kingsville, Texas
  • 1:30 p.m. - 3:00 p.m. – The Learning Experience - Research Presentations - Marketing Education and Experiential Learning Track (Session 5B)

    Session Chair:
    Laurie Babin, University of Mississippi, University, Mississippi

    • Experiential Learning in Undergraduate Research
      Judith Forney, University of North Texas, Denton, Texas
      Dee Knight, University of North Texas, Denton, Texas
    • The Value of Service Learning for Marketing: An Empirical Research Review of the Literature
      Ray Wang, Thammasat University, Bangkok, Thailand
    • Implementing Yellowdig in Marketing Principles: Case Study and Recommendations
      Laurie Babin, University of Mississippi, University, Mississippi
    • Reflections on Working with a Local Foundation on the Largest Giving Day Event in the Country
      Julie Haworth, University of Texas at Dallas, Richardson, Texas
  • 1:30 p.m. - 3:00 p.m. – Personal Selling and Sales Management - Research Presentations - Personal Selling and Sales Management Track (Session 5C)

    Session Chair:
    J. Ricky Fergurson, Indiana State University, Terre Haute, Indiana

    • How Does Supervisory Support Impact Salesperson Lone Wolf Tendencies and the Resulting Relationship with Turnover Intention and Outcome Performance?
      Barron Brown, Louisiana Tech University, Ruston, Louisiana
      David Locander, University of Tennessee at Chattanooga, Chattanooga, Tennessee
      Willam Locander, Louisiana Tech University, Ruston, Louisiana
    • The Important Roles of Time Flexibility and Compensation Equity in Salesperson Work-Life Balance
      Blake Nielson, Weber State University, Ogden, Utah
      Nicole Flink, Weber State University, Ogden, Utah
      Mikelle Barberi-Weil, Weber State University, Ogden, Utah
      Brock Adams, Weber State University, Ogden, Utah
    • The Use of AI in Sales: A Literature Review and Bibliometric Analysis
      John Gironda, University of North Carolina-Wilmington, Wilmington, North Carolina
      Maria Petrescu, Embry-Riddle Aeronautical University, Daytona Beach, Florida
  • 1:30 p.m. - 3:00 p.m. – Student Research - Research Presentations and Panel Discussion - Student Track (Session 5D)

    Session Chair:
    Marilyn Eastman, Morningside University, Sioux City, Iowa

    • Delivering Online Classes: An Examination of Student Expectations Across Business Disciplines
      Travis Albers, Louisiana State University-Shreveport, Shreveport, Louisiana
      Nancy Albers, Louisiana State University-Shreveport, Shreveport, Louisiana
      Tami Knotts, Louisiana State University-Shreveport, Shreveport, Louisiana
    • The Influences of Targeted Social Media Advertising on Consumer Behavior
      Sean Guerrero, Texas Wesleyan University, Fort Worth, Texas
      Juan Taboada, Texas Wesleyan University, Fort Worth, Texas
      Dana Mejia, Texas Wesleyan University, Fort Worth, Texas
      Mechelle Poche, Texas Wesleyan University, Fort Worth, Texas
      Sua Jeon, Texas Wesleyan University, Fort Worth, Texas
    • Best Practices in Encouraging, Guiding, and Enjoying Student Research
      Marilyn Eastman, Morningside University, Sioux City, Iowa
      Zhenning “Jimmy” Xu, California State University-Bakersfield, Bakersfield, California
      Renée Gravois, Sam Houston State University, Huntsville, Texas
      Scott Griffith, Briar Cliff University, Sioux City, Iowa
      Robert Lloyd, Fort Hays State University, Hays, Kansas
  • 3:30 p.m. - 5:00 p.m. – Translating Knowledge into Practice - Panel Discussion; Presentations - Marketing Education and Experiential Learning Track (Session 6A)

    Session Chair:
    Sanjay S. Mehta, Sam Houston State University, Huntsville, Texas

    • Methods for Teaching Social Responsibility by Addressing UT Dallas’ 100 Hours of Student Community Engagement Requirement
      Julie Haworth, University of Texas at Dallas, Richardson, Texas
      Rita Egeland, University of Texas at Dallas, Richardson, Texas
      Daniel Rajaratnam, University of Texas at Dallas, Richardson, Texas
    • The Value Proposition Problem in Business Education: Inadequate Knowledge of “Life Skills”
      Sanjay S. Mehta, Sam Houston State University, Huntsville, Texas
  • 3:30 p.m. - 5:00 p.m. – Services, Tourism, and Hospitality Marketing - Research Presentations - Services, Tourism, and Hospitality Marketing Track (Session 6B)

    Session Chair:
    Jingxian “Kelly” Jiang, Texas A&M University, College Station, Texas

    • A Framework for Defining and Conceptualizing Structured Experiences
      Gary Ellis, Texas A&M University, College Station, Texas
      Patti Freeman, Brigham Young University, Provo, Utah
      Jingxian “Kelly” Jiang, Texas A&M University, College Station, Texas
    • The Role of Social Capital in Shaping Sustainable Marketing: Tips for Practitioners
      Lilly Ye, Frostburg State University, Frostburg, Maryland
      Yimin Zhuang, Frostburg State University, Frostburg, Maryland
      Mousumi Bose Godbole, Fairfield University, Fairfield, Connecticut
    • Design and Implementation of Human Resource Practices in Order to Deliver Brand Promise in the Hospitality Industry
      Tonya Crombie, Southeastern Louisiana University, Hammond, Louisiana
  • 3:30 p.m. - 5:00 p.m. – Using R to Create Data Visualizations with Dr. Zhenning “Jimmy” Xu - Workshop (Session 6C)

    Presenter:
    Zhenning “Jimmy” Xu, California State University-Bakersfield, Bakersfield, California

    Join us for this hands-on workshop on using R to create data visualizations, starting with an overview of the structure of the program and terminology used. The workshop will include a sample data visualization project, focusing especially on some of the cool features that might benefit marketing researchers and business analytics professionals. Participants will gain exposure to the language and dashboard design principles with a real-world example. Beginners are welcome – the workshop is designed for people with all different interests and skill levels.

    Members of all FBD member associations are invited to attend.

    Attendees should bring a laptop.

All times are in U.S. Central Daylight Savings Time (GMT – 5 hours)

  • 8:30 a.m. - 10:00 a.m. – Knowing and Doing: Student Success - Research Presentations - Marketing Education and Experiential Learning Track (Session 7A)

    Session Chair:
    Yang He, Belmont University, Nashville, Tennessee

    • Exploring Writing Skills Sought in Recent Marketing Graduates
      Michelle Bednarz Beauchamp, Mississippi College, Clinton, Mississippi
      Donald P. Roy, Middle Tennessee State University, Murfreesboro, Tennessee
    • Marketing Students Know Analytics Is Important, But Why Do They Not Enroll?
      Yang He, Belmont University, Nashville, Tennessee
      Joe Alexander, Belmont University, Nashville, Tennessee
      Rui Chen, Tarleton State University, Stephenville, Texas
      Atanas Nikolov, Appalachian State University, Boone, North Carolina
    • Motivational Factors in Entrepreneurship: Theoretical Framework
      Alma Cristina Gomez Macfarland, Tec de Monterrey, Monterrey, Mexico
      Hector Gomez Macfarland, Huston-Tillotson University, Austin, Texas
      Rohan R. Thompson, Huston-Tillotson University, Austin, Texas
  • 8:30 a.m. - 10:00 a.m. – Marketing Strategy - Research Presentations - Marketing Strategy Track (Session 7B)

    Session Chair:
    Joyce Zhou, University of Louisiana Monroe, Monroe, Louisiana

    • Stock Market Reaction to Chief Marketing Officer’s Promotion Announcements
      Aisha Ghimire, University of Mississippi, University, Mississippi
    • The Effect of Fancy Brand Names on Young Consumers’ Perception of Products
      Tingxuan Lu, Idaho State University, Pocatello, Idaho
      Jun Yu, University of Louisiana Monroe, Monroe, Louisiana
      Joyce Zhou, University of Louisiana Monroe, Monroe, Louisiana
      Mostofa Wahid SoykothJun Yu, Emporia State University, Emporia, Kansas
    • Strategic Orientation, Organizational Learning Behavior, and New Product Performance
      Prashant Srivastava, University of Tennessee, Chattanooga, Tennessee
      Karthik Iyer, University of Northern Iowa, Cedar Falls, Iowa
    • A Chance to Shine: Impact of Chief Marketing Officers During Crisis and the Role of Corporate Social Performance and Chief Innovation Officers
      Jasmine Parajuli, University of Mississippi, University, Mississippi
  • 8:30 a.m. - 10:00 a.m. – The Process and Value of Digital Marketing Certifications for BBA and MBA Students - Panel - Social Media, and Mobile and Digital Marketing Track (Session 7C)

    Session Chair:
    Sphurti Sewak, Florida International University, Miami, Florida

    • Integrating Hubspot Student Certifications into the Curriculum
      Anshu Saran, University of Texas Permian Basin, Odessa, Texas
    • Google Ads Certification: More than a Resume Builder
      Scott Roberts, University of the Incarnate Word, San Antonio, Texas
    • Google Analytics as Career Prep for Graduate and Undergraduate Students
      Sereikhuoch Eng, Emerson College, Boston, Massachussetts
  • 3:30 p.m. - 5:00 p.m. – Healthcare and Pharmaceutical Marketing - Research Presentations - Healthcare and Pharmaceutical Marketing Track (Session 10A)

    Session Chair:
    Amit Malhan, North Carolina A&T State University, Greensboro, North Carolina

    • National Culture and Coronavirus Deaths: Focus on Inglehart’s and Weitzel’s Two Cultural Values Dimensions - Traditional vs. Secular Values and Survival vs. Self-Expressive Values
      Sarath Nonis, Arkansas State University, Jonesboro, Arkansas
    • The Influence of Stress and Financial Stabilizing Measures Used During Covid by Dentists Have on Their Psychological Outcomes
      Gary Stillwell, Arkansas State University, Jonesboro, Arkansas
      Kim Hester, Arkansas State University, Jonesboro, Arkansas
      Sarath Nonis, Arkansas State University, Jonesboro, Arkansas
      Hilary Schloemer, Arkansas State University, Jonesboro, Arkansas
    • Customer Orientation of Healh Care Professionals in Covid Era
      Ceyhan Kilic, Tarleton State University, Stephenville, Texas
      Türkan Dursun-Kilic, West Texas A&M University, Canyon, Texas
  • 3:30 p.m. - 5:00 p.m. – Hospitality Marketing - Special Session - Services, Tourism, and Hospitality Marketing Track (Session 10B)

    Session Chair:
    Jingxian “Kelly” Jiang, Texas A&M University, College Station, Texas

    • Designing and Managing an Omni-channel Guest Experience: Lessons from one Asian Airline
      Jeff Christensen, Brigham Young University-Hawaii, Laie, Hawaii
  • 3:30 p.m. - 5:00 p.m. – Applied Analytics - Research Presentations - Consumer Behavior and Psychology Track (Session 10C)

    Session Chair:
    Zhenning "Jimmy" Xu, California State University-Bakersfield, Bakersfield, California

    • Understanding SEO Success Factors Using Principal Component Analysis
      Zhenning "Jimmy" Xu, California State University-Bakersfield, Bakersfield, California
      Jing Chen, Texas A&M University-Kingsville, Kingsville, Texas
      Fernando Parra, California State University-Fresno, Fresno, California
    • A Framework for Airport Evacuation: Assessment of Landside Capacity Using Micro-Meso Simulation Model
      Subhro Mitra, University of North Texas at Dallas, Dallas, Texas
    • Artificial Intelligence (AI) Applications in Retail Marketing in China
      Ayşe Begüm Ersoy, Cape Breton University, Sydney, Nova Scotia, Canada

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