ACME 2022 Thank You
A warm and sincere thank you!
It takes many volunteers to plan and implement the ACME Conference each year, particularly with the ongoing challenges of COVID-19 and ACME being new to offering a hybrid conference. Thank you so much to everyone who helped make our ACME 2022 Annual Conference possible!
Authors
To all of our ACME authors for 2022, thank you for sharing your work with ACME and being part of our conference. Your presentations are the cornerstone of our conference and give us all a terrific opportunity to learn from each other, share feedback, grow professionally, and enjoy the collegiality of ACME.
Plenary and Workshop Speakers
Thank you to each of our Plenary and Workshop Speakers for sharing your knowledge and expertise with our members.
Beheruz N. Sethna
Plenary – Leading the Way to Success: Ways To Be a Transformational Leader
Mark Romig and Lisa D. Alexis
Plenary – Marketing New Orleans: The Cultural Capital of the South
Barry J. Babin
Workshop – Confirmatory Factor Analysis using Structural Equation Modelling (AMOS)
Zhenning “Jimmy” Xu
Workshop – Using R to Create Data Visualizations
Sam Houston State University
Thank you to Sam Houston State University (SHSU) for invaluable planning and technical support for our conference, including hosting our Zoom sessions, designing our landing page, providing staff to respond to technical questions, and for a wide variety of support during conference planning and implementation. We are so grateful to SHSU for all of your support!
Thanks in particular to the following SHSU staff and faculty.
IT@Sam Team Members:
Mark McMurray and Natalie Payne
Marketing Faculty and Staff in the Department of Management, Marketing, and Information Systems in the College of Business Administration:
Renée Gravois, Sanjay S. Mehta, Irfan Ahmed, Fawzi Noman, and Tiffani Goodin
Track Chairs
Our immense gratitude to each of the ACME Track Chairs for your work during all phases of the process – from recruiting submissions and managing the review process, to corresponding with authors, to helping build the program. See the complete list of Track Chairs.
Session Chairs
Thank you to each of our Session Chairs for your valuable roles in moderating sessions, coordinating with presenters, and creating a collegial atmosphere for all participants to enjoy and benefit from the conference. See the complete list of Session Chairs. See the complete list of Session Chairs.
Reviewers for ACME 2022
ACME thanks our team of dedicated reviewers for your valuable service in reviewing submissions and providing valuable feedback to authors. See the complete list of reviewers.
Sponsors
ACME is grateful for the long-standing support of our named award sponsors, including Wessex Press for sponsorship of the ACME AxcessCapon Teaching Innovation Competition and Award and Lou E. Pelton for sponsorship of the Lou E. Pelton Emerging Scholar Award. Thank you!
Judges
Thank you to the judges for our ACME 2022 Awards, including Outstanding Educator, Distinguished Paper, Best Papers in Track, ACME AxcessCapon Competition and Award, and the Lou E. Pelton Emerging Scholar Award. Our sincere appreciation to Lou E. Pelton, Joyce Zhou, Kishwar Joonas, Marilyn Eastman, and those officers and Track Chairs who helped to facilitate judging processes.
Once again, thank you so much to everyone who helped make our conference possible!
Be sure to join us again next year for the ACME 2023 Conference in Houston, Texas.
ACME Track Chairs, 2021-2022
Advertising and Integrated Marketing Communications
Tommy Hsu, Tarleton State University, Stephenville, Texas
Branding and Brand Management
David Taylor, Sacred Heart University, Fairfield, Connecticut
Consumer Behavior and Psychology
Gary Holmes, University of North Texas at Dallas, Dallas, Texas
Saeed Tajdini, Indiana University Southeast, New Albany, Indiana
Public Policy, Sustainability, and Social Responsibility
Julie Haworth, University of Texas at Dallas, Richardson, Texas
Kate Abraham, Concordia University, Chicago, Illinois
Global Marketing
Daniel Rajaratnam, University of Texas at Dallas, Richardson, Texas
Sangeeta Devanathan, Jain University, Bangalore, India
Fashion Merchandising
Sua Jeon, Texas Wesleyan University, Fort Worth, Texas,br />Kiseol Yang, University of North Texas, Denton, Texas
Health Care and Pharmaceutical Marketing
Amit Malhan, North Carolina A&T State University, Greensboro, North Carolina
Logistics and Supply Chain Management
Subhro Mitra, University of North Texas at Dallas, Dallas, Texas
Macromarketing and Political Marketing
Irfan Ahmed, Sam Houston State University, Huntsville, Texas
Ardhendu Shekhar Singh, Symbiosis International, Pune, India
Marketing Education and Experiential Learning
Adam J. Mills, Loyola University, New Orleans, Louisiana
Data Driven Marketing for Consumer Insights
Zhenning “Jimmy” Xu, California State University-Bakersfield, Bakersfield, California
Guanyu Geng, University of North Texas, Denton, Texas
Marketing Strategy, New Product Development, and Innovation
Jun Yu, University of Louisiana Monroe, Monroe, Louisiana
Prachi Gala, Kennesaw State University, Kennesaw, Georgia
Retailing and Electronic Commerce
Joyce Zhou, University of Louisiana Monroe, Monroe, Louisiana
Ayşe Begüm Ersoy, Cape Breton University, Nova Scotia, Canada
Professional Selling and Sales Management
J. Ricky Fergurson, Indiana State University, Terre Haute, Indiana
Services, Tourism and Hospitality Marketing
Jingxian “Kelly” Jiang, Texas A&M University, College Station, Texas
Social Media, Mobile Marketing, and Digital Marketing
Scott D. Roberts, University of the Incarnate Word, San Antonio, Texas
Eyad Youssef (deceased), Frostburg State University, Frostburg, Maryland
Sports and Recreational Marketing
Joshua Shuart, Sacred Heart University, Fairfield, Connecticut
Student Research
Marilyn Eastman, Morningside University, Sioux City, Iowa
Special Sessions, Panel Discussions, Workshops, and Posters
Atefeh Yazdanparast Ardestani, Clark University, Worcester, Massachusetts
Session Chairs for ACME 2022
Irfan Ahmed, Sam Houston State University, Huntsville, Texas
Laurie Babin, University of Mississippi, University, Mississippi
Marilyn Eastman, Morningside University, Sioux City, Iowa
J. Ricky Fergurson, Indiana State University, Terre Haute, Indiana
Renée Gravois, Sam Houston State University, Huntsville, Texas
Yang He, Belmont University, Nashville, Tennessee
Gary Holmes, University of North Texas at Dallas, Dallas, Texas
Sua Jeon, Texas Wesleyan University, Fort Worth, Texas
Jingxian “Kelly” Jiang, Texas A&M University, College Station, Texas
Robert Lloyd, Fort Hays State University, Hays, Kansas
Vaidas Lukosius, Tennessee State University, Nashville, Tennessee
Amit Malhan, North Carolina A&T State University, Greensboro, North Carolina
Sanjay S. Mehta, Sam Houston State University, Huntsville, Texas
David Rylander, Texas Woman’s University, Denton, Texas
Sphurti Sewak, Florida International University, Miami, Florida
Matthew Vollrath, Ohio Wesleyan University, Delaware, Ohio
Zhenning "Jimmy" Xu, California State University-Bakersfield, Bakersfield, California
Lilly Ye, Frostburg State University, Frostburg, Maryland
Joyce Zhou, University of Louisiana Monroe, Monroe, Louisiana
Reviewers for ACME 2022
Irfan Ahmed, Sam Houston State University, Huntsville, Texas
Aaron Arndt, Old Dominion University, Norfolk, Virginia
Laurie Babin, University of Mississippi, University, Mississippi
Michelle Bednarz Beauchamp, Mississippi College, Clinton, Mississippi
Banu Goktan Bilhan, University of North Texas at Dallas, Dallas, Texas
Pankaj Chaudhary, North Carolina A&T State University, Greensboro, North Carolina
Jing Chen, Texas A&M University-Kingsville, Kingsville, Texas
Rui Chen, Tarleton State University, Stephenville, Texas
Marilyn Eastman, Morningside University, Sioux City, Iowa
Ayşe Begüm Ersoy, Cape Breton University, Nova Scotia, Canada
David Fleming, Indiana State University, Terre Haute, Indiana
Weixing M. Ford, Texas A&M University-San Antonio, San Antonio, Texas
Judith Forney, University of North Texas, Denton, Texas
Lili Gai, University of Texas at Permian Basin, Odessa, Texas
Guanyu Geng, University of North Texas, Denton, Texas
Aisha Ghimire, University of Mississippi, Oxford, Mississippi
Lynn Godwin, University of St. Thomas, Houston, Texas
Renée Gravois, Sam Houston State University, Huntsville, Texas
Scott Griffith, Briar Cliff University, Sioux City, Iowa
Julie Haworth, University of Texas at Dallas, Richardson, Texas
Gary R. Holmes, University of North Texas at Dallas, Dallas, Texas
Chang Huh, University of Texas Rio Grande Valley, Edinburg, Texas
Sua Jeon, Texas Wesleyan University, Fort Worth, Texas
Jingxian “Kelly” Jiang, Texas A&M University, College Station, Texas
Jing Chen, Texas A&M University-Kingsville, Kingsville, Texas
Dee Knight, University of North Texas, Denton, Texas
Jae Hoon Lee, Florida International University, Miami, Florida
Robert Lloyd, Fort Hays State University, Fort Hays, Kansas
Arwen Matos-Wood, Kennesaw State University, Kennesaw, Georgia
Laura Munoz, University of Dallas, Irving, Texas
Amit Malhan, North Carolina A&T State University, Greensboro, North Carolina
Sanjay S. Mehta, Sam Houston State University, Huntsville, Texas
Adam J. Mills, Loyola University, New Orleans, Louisiana
Iman Naderi, Fairfield University, Fairfield, Connecticut
Atanas Nikolov, Appalachian State University, Boone, North Carolina
Audhesh K. Pasawan, University of North Texas, Denton, Texas
Rajasree K. Rajamma, Fairfield University, Fairfield, Connecticut
Daniel Rajaratnam, University of Texas at Dallas, Richardson, Texas
Jen Riley, Kennesaw State University, Kennesaw, Georgia
Scott D. Roberts, University of the Incarnate Word, San Antonio, Texas
Don Roy, Middle Tennessee State University, Murfreesboro, Tennessee
David Rylander, Texas Woman’s University, Denton, Texas
Anshu Saran, University of Texas - Permian Basin, Odessa, Texas
Michael Sciandra, Fairfield University, Fairfield, Connecticut
Sphurti Sewak, Florida International University, Miami, Florida
Nazuk Sharma, Fairfield University, Fairfield, Connecticut
Butch Sim, Emporia State University, Emporia, Kansas
Arjun Singh, University of Texas Rio Grande Valley, Edinburg, Texas
Prashant Srivastava, University of Tennessee, Chattanooga, Tennessee
John Story, University of St. Thomas, Houston, Texas
Saeed Tajdini, Indiana University Southeast, New Albany, Indiana
Ray Wang, Thammasat University, Bangkok, Thailand
Jeffrey Wendt, University of North Texas at Dallas, Dallas, Texas
Zhenning “Jimmy” Xu, California State University-Bakersfield, Bakersfield, California
Kiseol Yang, University of North Texas, Denton, Texas
Atefeh Yazdanparast Ardestani, Clark University, Worcester, Massachusetts
Lilly Ye, Frostburg State University, Frostburg, Maryland
Noni Zaharia, Saint Louis University, St. Louis, Missouri