Preparing for SHSU's Future
THE SHSU WEBSITE REDESIGN PROJECTAmid increasing competition in higher education, students will choose the university that best meets their needs.
Let's be that university.
The Bearkat Experience Starts Here
Our website is more than just a collection of pages—it’s a digital extension of our campus and community. For every employee, student, parent, potential student, potential employee, supporter and alumnus, it often serves as the first point of contact with our university. This is where they form their initial impressions, long before setting foot on campus or speaking with any of our representatives.
As our digital representative, the website reflects our values, ethics, and purpose as an institution. It must embody what it truly means to be part of the Bearkat family.
By ensuring our website is user-friendly, accessible and supportive, we create a vital resource for our current and future students, confidently guiding them through their academic journey.
A Consistent Identity
A consistent brand identity across the SHSU website is crucial in conveying who we are as a unified institution.
Every page, image and piece of content should reflect the Bearkat spirit, creating a cohesive experience that reinforces our values and mission.
Consistency in branding builds trust and recognition, helping our community connect with us and fostering a sense of belonging.
Moreover, a strong, consistent brand identity sets us apart from other institutions, showcasing the unique aspects of the Bearkat experience.
One Continuous Experience
A cohesive user experience across our website ensures visitors can navigate with ease and confidence, regardless of their purpose.
Whether it’s a prospective student exploring programs, a parent seeking information, or an alumnus reconnecting, consistent design and structure make their journey intuitive and stress-free. This reduces confusion, allowing users to find what they need quickly.
A seamless experience reflects our commitment to excellence, reinforcing trust and credibility and encouraging deeper engagement with our university.
A More Intuitive Workflow
Redesigning the backend of our website, including the structure and CMS, will make it much easier for staff and faculty to update content.
The new system eliminates the need for coding—updates can be made easily through a user-friendly interface.
We'll also provide clear guidelines to ensure consistency and accuracy across the site.
These improvements will save time, reduce errors and allow faculty and staff to focus on creating meaningful content that truly connects with our community.
SHSU’s Partner
SimpsonScarborough, is a full-service agency specializing in higher education market research and integrated branding. They offer comprehensive research, strategic insights and creative expression. SimpsonScarborough led the SHSU brand discovery process, ensuring our website aligns seamlessly with our new branding. For more information, visit: simpsonscarborough.com.
