Mass Communication, Bachelor of Arts

The Bachelor of Arts in Mass Communication (MCOM) offers emphases on multi-platform journalism, broadcast production, film production, and public relations and advertising. The department also offers a Bachelor of Fine Arts degree in film and TV production*. Graduates can enter a variety of fields, including but not limited to video production, print and television news, broadcast and cable sales, media management, advertising, digital media production, promotions/public relations, and corporate media. In addition, students who wish to teach in secondary education may double major in Mass Communication (Journalism) and Education.

Internships

Junior- and senior-level students who meet requirements may enroll in semester-long professional internships. MCOM students have interned at national media outlets, regional media outlets, and at specialized institutional sites such as the Texas State Senate.

Requirements

Students in mass communication should select a specialized area of free electives compatible with their professional goals by discussing their career plans with an advisor. For example, electives in management and marketing are desirable for public relations & advertising. History, English, foreign languages, art, theatre, sociology, and other social sciences and fine arts are helpful to all emphases. Students with a multi-platform journalism emphasis could benefit from free electives in political science or history.

All students in the mass communication program will complete a departmental four-course core that provides a foundation for success in a variety of media fields. All majors and minors must earn a grade of ‘C’ or better in each mass communication course and successfully pass the departmental required competency writing and production tests.

Careers in Mass Communication

• Mass media
• Public relations firms
• Corporate communication programs
• Non-profit agencies
• High schools

Program Breakdown